SEO Content Strategy and Copywriting

We help technical businesses show up and win new clients.

⤷ Start a project

We’re focused on the fundamentals of organic growth:

Clear positioning, valuable content, and technical best practice.

We’ve helped our clients build authority and win new business with content since 2020.

  • "Lou translates our industry's complexity into engaging case studies across the energy and finance industry in NZ and Australia. Our clients enjoy the process because Lou knows how to capture what's critical for them."



    Steve Chevallier-Boutell
    Client Director at YouDo
    Bespoke software development

  • "These are the kind of leads we've really wanted for a long time, and it's 100% tied to the positioning lowercase has established for us. They’ve helped us shape how we show up in the marketplace, and the content helps our team talk to clients and prospects."


    Garrett Goldman
    CEO at StateWP
    WordPress website maintenance

  • "lowercase helped us dive into dry, technical topics and breathe life into them. I would have believed their team had 5-10 years in cybersecurity judging by the content they produced. Our CISO Burnout report has fueled our talks at CISO events around the world."


    James Heron
    Marketing Manager
    Cybersecurity SaaS

  • "The value is in the collaboration. I never have to come to meetings with all the ideas. The ideas come from your side, which is a huge help because there’s a ton of things requiring our attention."




    Lucy Dewhurst
    Content Lead at TestGorilla
    HR Tech

Strategy

  • Invested in SEO content, but not seeing results?

  • Unclear on how you’re showing up in search?

  • Need a plan to build a sustainable source of leads?

We’ll uncover what’s holding you back, identify the quick wins, and what to prioritise for real organic growth.

You’ll get a practical plan that connects the dots between positioning, audience, and SEO tactics.

⤷ Content strategy service

Copywriting

  • Tired of second-guessing output from generalist agencies?

  • Too close to the work to clarify positioning?

  • Need someone who connects strategic, creative, and technical disciplines?

A return to the craft, resulting in content that stands out from the sea of sameness.

We cover website copy, case studies, thought leadership, and research reports.

⤷ Copywriting service

Hey, I’m Lou.

I started lowercase in 2020 to help tech companies write better content.

The consistent feedback we got from clients was “you don’t just write for us, you think with us.”

So our service naturally evolved to cover strategy, reporting, and the system that ties it together.

Whether you call it SEO, AIO, or just organic growth, this is a long-term game.

Partnership is what bridges the gap between deciding what content to publish today and generating leads with it in a year.

It’s proactive recommendations.

It’s analysis that leaves no stone unturned.

And it’s the clarity gained by approaching content as a practice.

By working with us, you’re tapping into a specialist team that does the “thinking” and the “doing”, offering more depth and responsiveness than your typical marketing agency.

Some of the brilliant people I’ve worked with over the years:

Talk to us when:

Content feels messy and off-target

You’re up against big names with a small website

It’s time to grow beyond the referral network

Let's talk

FAQs

  • We’ll come up with a custom proposal based on what you need, but here’s what you can expect:

    Content strategy from $2000.

    Copywriting from $850 per page.

    You’ll get a clear breakdown of what’s included in your proposal.

  • Together, we’ll work out what makes the most sense out of:

    1. Fractional Head of Content. We provide reporting, strategy, and briefs for your internal team to write and publish.

    2. We’re your Content Team handling all the planning, writing, publishing, and reporting.

  • No. All work is done by our team of strategists, editors, and writers who’ve worked together for years.

  • Absolutely.

    All we need is:

    • A consistent point of contact who can review briefs and approve content

    • Access to someone who speaks directly to your customers to answer our questions

    We’ll also check that publishing content and updating the website is a straightforward process.

  • In most cases, you’ll see positive signals within 3 months and then between 6-24 months to see consistent leads coming through.

    That’s a broad scope, but those are the two ends of the spectrum in our experience.

    Time to ROI depends on many factors.

    We’ll never make hotshot promises or chase vanity metrics.

    We'll set out clear short and long-term goals, and explain how they fit together.

  • Our success depends on your availability for approvals (especially at the beginning) and how easy it is to make changes and publish content on the website.

    We’ll ask for your perspective on chosen topics at the start and end of each month for reviewing outlines and approving final drafts.

    In many cases (especially for case studies), we’ll interview your clients to extract the language and logic that your best-fit customers use when they’re buying. 

  • We don’t offer web design right now, but we can create basic but tasteful infographics to bring the content to life and help with distribution on socials.

  • No, we stick to strategy for SEO, digital PR, and brand marketing projects.

    Happy to connect you with some great specialists, though!