Worthwhile content
for premium & technical brands.
Content creation & website improvements with genuine care and commercial intent.
why this?Your website is where you own the narrative.
why now?As AI lobotomises, people want to see perspective and craft.
Why lowercase?A specialist who thinks, creates, and uplifts.
lowercase is a Taranaki-based content practice by Louise Pearson.
ServicesStrategy
Deciding how to build authority and win new business organically.
By getting into:
Website and market analysis
Workshops with your team
Customer conversations
Industry dynamics
I find simple, elegant solutions that make the most of what you already have.
Creation
Returning to the craft of making things worth reading and citing.
By taking care of:
In-person interviews and photos
Design and wireframing
Beautiful and effective copy
Publishing on website and social
I work well within an existing team or independently start to finish.
Optimisation
Finding what's already there and making it work harder.
By updating and improving:
Site structure and UX
Services pages and articles
AI writing in the backlog
Technical SEO elements
I can handle the work and show you its impact, or give you the to-do list.
Recommended by brands and agencies.
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![StateWP (WordPress website maintenance service) logo]()
"These are the kind of leads we've wanted for a long time, and it's 100% tied to the positioning and content from lowercase."
Garrett Goldman
CEO, StateWP -
![N4 Studio (Webflow agency) logo]()
"Lou was a dream to have on my team for an enterprise Webflow project. She made such an impression on the client that they offered to endorse us, which says it all really."
Ella Cunningham
Senior Project Manager at N4 Studio® -
![authentic digital (SEO agency) logo]()
"Lou is an exceptional Content Manager and a joy to work with. She managed our agency's diverse client voices with ease, ensuring every piece of content hit its performance goals."
Craig Martin
Head of Search at authentic digital -
![YouDo (Software development for the energy industry) logo]()
"Lou translates our industry's complexity into engaging case studies across the energy and finance industry. Our clients enjoy the process because she knows how to capture what's critical for them."
Steve Chevallier-Boutell
Client Director at YouDo -
![Vendict (AI tool for cybersecurity professionals) logo]()
"lowercase breathed life into dry, technical topics. I would have believed the team had 5-10 years in cybersecurity judging by the content they produced."
James Heron
Marketing Manager at Vendict -
![TestGorilla (HR SaaS company) logo]()
"The value is in the collaboration. I never have to come to meetings with all the ideas, which is a huge help when there’s a ton of things requiring our attention."
Lucy Dewhurst
Content Lead at TestGorilla
I started lowercase in 2021, shaping strategy and writing content for B2B software and service companies.
Our clients built lasting authority and a sustainable source of leads.
Since then, I’ve managed content teams and built processes at top agencies needing excellence at scale.
Always balancing performance goals, brand voice, and respect for the people on the other side of the screen.
Today, I help smaller teams do beautiful and effective marketing.
Reach me at lou@lowercasemarketing.com or on my LinkedIn.
